Clippings and ephemera. 1 box of clippings and ephemera on St. Louis
advertising and public relations agencies.
Billboards and posters. 1 box+ of examples of advertising and
St. Louis Addy awards, 1989- . 22 boxes.
"Recognize and reward creative excellence in the field of
advertising." Examples of advertising in print, audio, and video of the more than
1000 entries submitted by St. Louis advertising agencies to this national competition.
Audiotapes and phonorecords of advertising heard on radio, including
such examples as Gardner Advertisings "1967
Yellow Pages radio spots," produced for Southwestern Bell; DArcy
Advertisings United Fund pre-campaign, 1966; Cardinal Baseball players Red
Cross blood donor recruitment, 1967; Tenholder Travels 20th anniversary
advertisements, "May I see your passport, please?," narrated by Jack Carney; "The Checkerboard March," Purina
Transcription, Ralston Purina company, ca. 1954.
Advertising/public relations companies:
DArcy Advertising. 1
Includes the booklets DArcy Advertising Company
(1923); DMB&B Anheuser-Busch, Inc., 1915-1990 (1990); clippings and
examples of DArcy ads; six presentation reels of advertisements, ca. 1980, for
Anheuser-Busch, Southwestern Bell Telephone, Ozark Airlines, Burger Chef, etc. Hank Stramm and Leon Redbone
are featured on some of the tapes.
Gardner Advertising , a St. Louis advertising agency with a national
reputation, was established in 1904 and bought out by Advanswers
in 1989. St. Louis Public Library acquired Gardner Advertisings files in October
1989. The collection, which largely remains unprocessed, consists of approximately 600
cubic feet of material, including historical label press books from such companies as Pet,
Inc., Emerson Electric, and Southwestern Bell, as well as story boards and posters created
by the agency. It also holds a large number of audio- and videotapes of agency
advertisements and commercials and agency publications, such as Inside
Kelly Zahrndt Kelly. 4 boxes.
Audiocassettes of radio advertising, videos, slides, and promotional
records, chiefly for United Van Lines, 1976-1991.
Walter E. Zemitzsch, Inc. 4
boxes + 1 folder.
Photographs and slides showing the companys work as a display
advertising firm. Includes displays for shoe companies and airlines.
Small collections of publications, programs, clippings, and ephemera
from the Advertising Club of St. Louis and the Advertising
Federation of St.Louis.
Advertising Club of Greater
Ad Club weekly. 1924-1964.
Club of St. Louis. 8+ boxes.
Collection now being processed, it includes photographs, publications,
invitations, and programs from the Clubs Gridiron Dinners, scrapbooks, and other