BULLET St. Louis Media Archives: Guide to Collections
Advertising & public relations

Advertising/public relations, general:

Clippings and ephemera. 1 box of clippings and ephemera on St. Louis advertising and public relations agencies.

Billboards and posters. 1 box+ of examples of advertising and promotional materials.

St. Louis Addy awards, 1989- . 22 boxes.

"Recognize and reward creative excellence in the field of advertising." Examples of advertising in print, audio, and video of the more than 1000 entries submitted by St. Louis advertising agencies to this national competition.

Radio advertising:

Audiotapes and phonorecords of advertising heard on radio, including such examples as Gardner Advertising’s "1967 Yellow Pages radio spots," produced for Southwestern Bell; D’Arcy Advertising’s United Fund pre-campaign, 1966; Cardinal Baseball players’ Red Cross blood donor recruitment, 1967; Tenholder Travel’s 20th anniversary advertisements, "May I see your passport, please?," narrated by Jack Carney; "The Checkerboard March," Purina Transcription, Ralston Purina company, ca. 1954.

Advertising/public relations companies:

D’Arcy Advertising. 1 box.

Includes the booklets D’Arcy Advertising Company (1923); DMB&B – Anheuser-Busch, Inc., 1915-1990 (1990); clippings and examples of D’Arcy ads; six presentation reels of advertisements, ca. 1980, for Anheuser-Busch, Southwestern Bell Telephone, Ozark Airlines, Burger Chef, etc. Hank Stramm and Leon Redbone are featured on some of the tapes.

Gardner Advertising.

Gardner Advertising , a St. Louis advertising agency with a national reputation, was established in 1904 and bought out by Advanswers in 1989. St. Louis Public Library acquired Gardner Advertising’s files in October 1989. The collection, which largely remains unprocessed, consists of approximately 600 cubic feet of material, including historical label press books from such companies as Pet, Inc., Emerson Electric, and Southwestern Bell, as well as story boards and posters created by the agency. It also holds a large number of audio- and videotapes of agency advertisements and commercials and agency publications, such as Inside Gardner.

Kelly Zahrndt Kelly. 4 boxes.

Audiocassettes of radio advertising, videos, slides, and promotional records, chiefly for United Van Lines, 1976-1991.

Walter E. Zemitzsch, Inc. 4 boxes + 1 folder.

Photographs and slides showing the company’s work as a display advertising firm. Includes displays for shoe companies and airlines.

Professional organizations:

Small collections of publications, programs, clippings, and ephemera from the Advertising Club of St. Louis and the Advertising Federation of St.Louis.

Advertising Club of Greater St. Louis.

Ad Club weekly. 1924-1964.

Women’s Advertising Club of St. Louis. 8+ boxes.

Collection now being processed, it includes photographs, publications, invitations, and programs from the Club’s Gridiron Dinners, scrapbooks, and other materials.

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